Effective Communication for Managing Virtual Office Employees – Entrepreneur.com
If you are thinking about letting some of your team work from home, or adding some staff that will work remotely, this article in Entrepreneur.com may shed some light on your decision.
The author, David Javitch, presents a nice overview that rings true to me. I managed a team of 19 in NYC from Atlanta for over 3 years and learned many of these lessons the hard way!
Some questions to ask yourself might include:
- How are you with technology? (You don’t have to be a chip-head, but it will make a difference if you’re comfortable with instant messaging, web conferencing programs, Continue reading »
written by Nancy Chorpenning
\\ tags: managing virtually, virtual employee, virtual office
Don’t Skimp On Ad Budgets – Forbes.com:
So you read or heard the news the other day (and I use the term “news” loosely) – the US is in a recession and has been since December of ’07. I’m so glad there’s a group of academics poised to tell us such things!
More helpful is the advice from Knowledge@Wharton via Forbes.com: Now is not the time to slash your ad budget! This harkens back to what I’ve preached for some time (see my Oct 15 post) but it is very hard for most small business owners to buy into. It takes particular intestinal fortitude this season, but this is precisely when it has the potential to pay off the Continue reading »
written by Nancy Chorpenning
\\ tags: Advertising, long-term planning, Planning
It’s tempting, to be sure. First, stop listening to the news hourly – it will only depress you and not offer any information useful to your business. Unless you’re an investment banker or needing credit to stay afloat, the economic situation oughtn’t to affect your business directly. And Wall Street’s woes don’t mean that you suspend your business. On the contrary! Now is not the time to allow the marketplace to forget you. Stay on track with those ad campaigns and initiatives. You’ll be glad you did.
written by Nancy Chorpenning
\\ tags: Economy, Marketing
Making the Most of a Trade Show
One of the largest expenses you will find in any marketing budget is the line for trade shows. Often these are critical interludes to meet face-to-face with your customers and vendors. But do you prepare and plan to maximize the investment? Are you “too busy” to send invitations to their exhibit? Is your schedule “too full” upon returning to the office to follow up promptly? (And finally is it “too late,” so you never follow up at all – that’s an actual experience related by a client!)
Let’s see, what did it cost you to go to that last conference? Airfare, hotel, meals, taxis…if Continue reading »
written by Nancy Chorpenning
The Best Advertising Slogans of All Time According to Digg Users | Fast Company: ”
Here is an entertaining review that will take you down memory lane. Which is your favorite?
written by Nancy Chorpenning
Some business owners think that the only people who need Sales Training are their salespeople. Think again! Who does business development? YOU do! Are you tired of trying to reach decision-makers by phone? Did you know there are some simple tips to get people to return your voice mail messages? And open your emails?
Someone who has written the book – literally and figuratively – is Renee Walkup, Owner and Founder of SalesPeak. (Did you catch that? SalesPeak and SaleSpeak.) We strongly recommend her best-selling book based on her American Marketing Association course: . She also has a brand new book coming soon, “The Naked Salesperson: A Stripped Down Approach to Selling with Confidence“. These are eminently practical guides that help you see results immediately.
written by Nancy Chorpenning
