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Sep 27
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How to Fix a Sales Problem [5 Second MBA] | Gruzzles | Fast Company
Have you seen this 5-Second MBA feature in Fast Company? This is a WONDERFUL image, and oh so true. Simple but not easy to execute.
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Mar 25
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How to Innovate in a Downturn – WSJ.com
What do nylon, Hewlett-Packard and the iPod have in common? Would you believe they all launched during a major financial downturn?
Excellent article by Harvard B School Prof and McKinsey partner Bhaskar Chakravorti from the Wall Street Journal, chastening entrepreneurs that this is NOT the time to hunker down. Rather, “There is considerable anecdotal evidence that crises can be catalysts for creativity.”
Need help “making lemonade”? Chakravorti’s article will do it!
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Oct 05
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Making the Most of a Trade Show
One of the largest expenses you will find in any marketing budget is the line for trade shows. Often these are critical interludes to meet face-to-face with your customers and vendors. But do you prepare and plan to maximize the investment? Are you “too busy” to send invitations to their exhibit? Is your schedule “too full” upon returning to the office to follow up promptly? (And finally is it “too late,” so you never follow up at all – that’s an actual experience related by a client!)
Let’s see, what did it cost you to go to that last conference? Airfare, hotel, meals, taxis…if Continue reading »
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Sep 28
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Some business owners think that the only people who need Sales Training are their salespeople. Think again! Who does business development? YOU do! Are you tired of trying to reach decision-makers by phone? Did you know there are some simple tips to get people to return your voice mail messages? And open your emails?
Someone who has written the book – literally and figuratively – is Renee Walkup, Owner and Founder of SalesPeak. (Did you catch that? SalesPeak and SaleSpeak.) We strongly recommend her best-selling book based on her American Marketing Association course: . She also has a brand new book coming soon, “The Naked Salesperson: A Stripped Down Approach to Selling with Confidence“. These are eminently practical guides that help you see results immediately.
